aenonfire online magazine launches 1

The Light Of Day
After 3 1/2 years of preparation and numerous iterations, this Sunday I launched an online magazine- Aenonfire: Talent Redefined. It has been a labor of love and it’s really amazing to me that this day has finally arrived. I learned so much during this pre-launch process. One of the most important things that I learned is that the longer you wait to get something *perfect* the more you shoot yourself in the foot.
There were however, alot, and I mean alot of things that I had to consider. When I first began the magazine I dove in head first into power mode just building. I had a core group of Wordpress plugins that gave me most of the functionality that I needed, mainly plugins that completely took apart the “blogness” of Wordpress and brought it at least in the neighborhood of a cms. This however was an early warning sign to me that I might not be using the right tool for the job. But, as I had been using wordpress for a few years I stuck to it.
The other big factor was that the markup and css just wasn’t flexible enough. I went thru many layout variations before getting the current structure. Once I had that in hand the site at least structure wise was ready to receive content with the hopes of some finality. I kept thinking in the back of my mind that there had to be a better tool for the content management. So, I waded thru the enormous sea of content management systems finding a ton of bloatware on one hand and on the other lacking features that would require plugins.
The great thing is that I did end up finding -what so far for me- has been the absolute perfect solution- Expression Engine. I won’t go into a feature blow by blow here that will incite a WP vs EE flame war. Instead, I’ll just say that I am tremendously happy with my decision.
Yeah, The Shoot Yourself In The Foot Thing
I just want to encourage any of you who may be working on a tremendously large scale project, to really put the “Getting Real” principle in use. Even though I’ve read the 37 signals pdf numerous times, it still took a good amount of courage (and some swift kicks in the butt from close friends) to take this baby that I had been nurturing for years and set it free. Even though I knew that I should get real and put it out there, I just kept holding on to it trying to get it *perfect*, thinking that the whole “first impression” was the make it or break it deal.
Once you get things to a point where you are happy with it, get it out there. If you are like me then I know that it might be tough as you know how many things there are that you need to fix, or that arent quite right to you. But just remember that even though you are intimately involved with every facet and detail of the project, your viewers are coming from completely different angles. Just do the thing!
So without further ado, say hello to Aenonfire: Talent Redefined.


